Interesting article about the rise of Aldi and Lidl.

For me the attraction of Aldi is:-
Simplicity – No choice makes for quick shopping.
High Quality – because its their only offering the quality has to be good (compare to Tescos Value to Finest ranges).
Low price – Easily 1/3 to 1/2 of comparable offerings.
Steady pricing –
Fast Checkout

The Cambridge UK branch is certainly frequented by a very diverse range of people, millionaires to the poorest.

Its a pity that they are not allowed to expand faster since the UK government doesnt view them as a competitor to Tesco/Asda/Sainsbury. Apparently thas only about 2.2% of the UK grocery market with 278 stores

La chronique des Marchés en Rupture / Disruptive Markets : Hard Discount disruptions: “http://marchesenrupture.blogspirit.com/trackback/488655”