{"id":21676,"date":"2006-03-17T09:18:00","date_gmt":"2006-03-17T09:18:00","guid":{"rendered":"http:\/\/www.geoffjones.com\/2006\/03\/commoditization-or-decommoditification.html"},"modified":"2006-03-17T09:18:00","modified_gmt":"2006-03-17T09:18:00","slug":"commoditization-or-decommoditification-2","status":"publish","type":"post","link":"https:\/\/newsite.geoffjones.com\/?p=21676","title":{"rendered":"commoditization or Decommoditification"},"content":{"rendered":"<div>\n<div style=\"clear:both;\"><\/div>\n<div xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">Two takes on commoditisation one by <a href=\"http:\/\/www.gapingvoid.com\/Moveable_Type\/archives\/002463.html\">Hugh<\/a><br \/>&#8220;<i>And selling commodities is hard. If you don&#8217;t give the customer exactly what she wants&#8221;<\/i> and one from <a href=\"http:\/\/geoffmoore.blogs.com\/my_weblog\/2006\/02\/what_do_we_mean.html\">Geoff Moore<\/a><br \/><i>&#8220;What you want to do is overcome the force of commoditization, which works to your disadvantage, eroding your margins.&#8221; <br \/><\/i>Interesting reads<i><br \/><\/i><\/div>\n<div style=\"clear:both; padding-bottom:0.25em\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Two takes on commoditisation one by Hugh&#8220;And selling commodities is hard. If you don&#8217;t give the customer exactly what she wants&#8221; and one from Geoff Moore&#8220;What you want to do is overcome the force of commoditization, which works to your disadvantage, eroding your margins.&#8221; Interesting reads<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21676","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=\/wp\/v2\/posts\/21676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21676"}],"version-history":[{"count":0,"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=\/wp\/v2\/posts\/21676\/revisions"}],"wp:attachment":[{"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}