{"id":18961,"date":"2019-10-15T21:50:34","date_gmt":"2019-10-15T20:50:34","guid":{"rendered":"https:\/\/www.geoffjones.com\/?p=18961"},"modified":"2019-10-15T21:50:34","modified_gmt":"2019-10-15T20:50:34","slug":"big-data-magic-source","status":"publish","type":"post","link":"https:\/\/newsite.geoffjones.com\/?p=18961","title":{"rendered":"Big Data Magic Source"},"content":{"rendered":"<p>Fun Talk last night was by David Stillwell a Cambridge University Lecturer in Big Data Analytics &amp; Quantitative Social Science and<br \/>\nAcademic Director of the Psychometrics Centre. Even though it did cost \u00a35 for entry as it was put on by\u00a0 CSAR.<\/p>\n<p>Once again I forgot to take my phone so no images of his many slides. He originally developed the MyPersonality app on Facebook between 2007-12 which garnered over 6 million profiles predating the Cambridge Analytica scandal interestingly 30% of folks opted to give him their FB data,<\/p>\n<p>His latest offering is\u00a0<a href=\"https:\/\/applymagicsauce.com\/\">https:\/\/applymagicsauce.com\/\u00a0\u00a0<\/a> where you upload a zip file of your FB data. This is what it predicted for me from my posts and separately for my comments:<\/p>\n<h2>The following prediction is based on\u00a0<strong>4363<\/strong>\u00a0Facebook posts, from which\u00a0<strong>57743<\/strong>\u00a0words were used<\/h2>\n<div class=\"row\">\n<div class=\"col-lg-6 age ng-star-inserted\">\n<h3>Age<\/h3>\n<p><span class=\"value\">33<\/span><\/p>\n<div class=\"interpretations\">Your digital footprint suggests that your online behaviour resembles that of a 30-39 years old<\/div>\n<\/div>\n<div class=\"col-lg-6 ng-star-inserted\">\n<h3>Psychological Gender<\/h3>\n<div class=\"average\">\n<div>Average (50%)<\/div>\n<\/div>\n<ul>\n<li class=\"ng-star-inserted\">\n<div class=\"negative active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-53\">\n<div class=\"value\">16%<\/div>\n<\/div>\n<div class=\"label\">Masculine<\/div>\n<\/div>\n<div class=\"positive\">\n<div class=\"label\">Feminine<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"interpretations\">Your digital footprint suggests that you are Male<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-lg-12 ng-star-inserted\">\n<h3>Big 5 Personality\u00a0<small class=\"d-none d-lg-inline\">(Predictions are expressed as percentiles)<\/small><a class=\"btn btn-primary\" href=\"https:\/\/discovermyprofile.com\/personality.html?utm_source=ams\" target=\"_blank\" rel=\"noopener noreferrer\">Take personality test<\/a><\/h3>\n<div class=\"average\">\n<div>Average (50%)<\/div>\n<\/div>\n<ul>\n<li class=\"ng-star-inserted\">\n<div class=\"negative\">\n<div class=\"label\">Conservative and Traditional<\/div>\n<\/div>\n<div class=\"positive active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-42\">\n<div class=\"value\">51%<\/div>\n<\/div>\n<div class=\"label\">Liberal and Artistic<\/div>\n<\/div>\n<\/li>\n<li class=\"ng-star-inserted\">\n<div class=\"negative\">\n<div class=\"label\">Impulsive and Spontaneous<\/div>\n<\/div>\n<div class=\"positive active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-36\">\n<div class=\"value\">56%<\/div>\n<\/div>\n<div class=\"label\">Organized and Hard Working<\/div>\n<\/div>\n<\/li>\n<li class=\"ng-star-inserted\">\n<div class=\"negative active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-54\">\n<div class=\"value\">37%<\/div>\n<\/div>\n<div class=\"label\">Contemplative<\/div>\n<\/div>\n<div class=\"positive\">\n<div class=\"label\">Engaged with outside world<\/div>\n<\/div>\n<\/li>\n<li class=\"ng-star-inserted\">\n<div class=\"negative\">\n<div class=\"label\">Competitive<\/div>\n<\/div>\n<div class=\"positive active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-55\">\n<div class=\"value\">51%<\/div>\n<\/div>\n<div class=\"label\">Team working and Trusting<\/div>\n<\/div>\n<\/li>\n<li class=\"ng-star-inserted\">\n<div class=\"negative active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-46\">\n<div class=\"value\">44%<\/div>\n<\/div>\n<div class=\"label\">Laid back and Relaxed<\/div>\n<\/div>\n<div class=\"positive\">\n<div class=\"label\">Easily Stressed and Emotional<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"interpretations interpretations-big5\">\n<h4>Openness to experience describes a dimension of personality that distinguishes imaginative, creative people from down-to-earth, conventional people.<\/h4>\n<div>Your digital footprint suggests that you are aware of your own feelings but don\u2019t get carried away with your imagination either. You might say that you embrace change when it is necessary while still resisting it when you think it is not, and that beauty is important to you, but it\u2019s not everything.<\/div>\n<h4>Conscientiousness concerns the way in which we control, regulate, and direct our impulses.<\/h4>\n<div>Your digital footprint suggests that you are random and fun to be around but can also plan and persist when life requires it. It appears that depending on the situation, you can make quick decisions or deliberate for longer if necessary.<\/div>\n<h4>Extraversion is marked by pronounced engagement with the external world, versus being comfortable with your own company.<\/h4>\n<div>Your digital footprint suggests that you are similar to people who prefer low-key social occasions, with a few close friends. You might say that it\u2019s not that you are afraid of large parties; they\u2019re just not that fun for you.<\/div>\n<h4>Agreeableness reflects individual differences in concern with cooperation and social harmony.<\/h4>\n<div>Your digital footprint suggests that you get along well with others, especially once they have proved themselves to be trustworthy. You seem to have a healthy scepticism about others\u2019 motives, but that doesn\u2019t stop you from considering others to be basically honest and decent.<\/div>\n<h4>Neuroticism refers to the tendency to experience negative emotions.<\/h4>\n<div>Your digital footprint suggests that you are generally calm. You come across as someone who can feel emotional or stressed out by some experiences, but your feelings tend to be warranted by the situation.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-lg-6 ng-star-inserted\">\n<h3>Leadership Potential\u00a0<i class=\"fa fa-info-circle\"><\/i><\/h3>\n<div>\n<div class=\"overlay ng-star-inserted\" aria-describedby=\"cdk-describedby-message-56\">\n<p>&nbsp;<\/p>\n<div class=\"average\">\n<div>Average<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"summary\">49%<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"col-lg-6 ng-star-inserted\">\n<h3>Jungian Personality Type\u00a0<i class=\"fa fa-info-circle\"><\/i><\/h3>\n<div class=\"interpretations\">\n<h4>Introverted Sensing Thinking Judging<\/h4>\n<p>ISTJs thrive on organisation. They keep their lives and environments well-regulated. They bring painstaking attention to detail in their work and will not rest until satisfied with a job well done. ISTJs are faithful, logical, organized, sensible, and earnest traditionalists. They earn success by thoroughness and dependability. Shutting out distractions, they take a practical, logical approach to their endeavors. Realistic and responsible, they work steadily toward their goals. They enjoy creating order in both their professional and personal lives.<\/p>\n<p>ISTJs are persons of thoughts and (sometimes) emotions. They prefer dealing with the present and factual, using various options to make decisions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>The following prediction is based on\u00a0<strong>3117<\/strong>\u00a0Facebook comments, from which\u00a0<strong>34925<\/strong>\u00a0words were used<\/h2>\n<div class=\"row\">\n<div class=\"col-lg-6 age ng-star-inserted\">\n<h3>Age<\/h3>\n<p><span class=\"value\">33<\/span><\/p>\n<div class=\"interpretations\">Your digital footprint suggests that your online behaviour resembles that of a 30-39 years old<\/div>\n<\/div>\n<div class=\"col-lg-6 ng-star-inserted\">\n<h3>Psychological Gender<\/h3>\n<div class=\"average\">\n<div>Average (50%)<\/div>\n<\/div>\n<ul>\n<li class=\"ng-star-inserted\">\n<div class=\"negative active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-41\">\n<div class=\"value\">25%<\/div>\n<\/div>\n<div class=\"label\">Masculine<\/div>\n<\/div>\n<div class=\"positive\">\n<div class=\"label\">Feminine<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"interpretations\">Your digital footprint suggests that you are Male<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-lg-12 ng-star-inserted\">\n<h3>Big 5 Personality\u00a0<small class=\"d-none d-lg-inline\">(Predictions are expressed as percentiles)<\/small><a class=\"btn btn-primary\" href=\"https:\/\/discovermyprofile.com\/personality.html?utm_source=ams\" target=\"_blank\" rel=\"noopener noreferrer\">Take personality test<\/a><\/h3>\n<div class=\"average\">\n<div>Average (50%)<\/div>\n<\/div>\n<ul>\n<li class=\"ng-star-inserted\">\n<div class=\"negative\">\n<div class=\"label\">Conservative and Traditional<\/div>\n<\/div>\n<div class=\"positive active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-42\">\n<div class=\"value\">51%<\/div>\n<\/div>\n<div class=\"label\">Liberal and Artistic<\/div>\n<\/div>\n<\/li>\n<li class=\"ng-star-inserted\">\n<div class=\"negative\">\n<div class=\"label\">Impulsive and Spontaneous<\/div>\n<\/div>\n<div class=\"positive active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-43\">\n<div class=\"value\">55%<\/div>\n<\/div>\n<div class=\"label\">Organized and Hard Working<\/div>\n<\/div>\n<\/li>\n<li class=\"ng-star-inserted\">\n<div class=\"negative active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-44\">\n<div class=\"value\">41%<\/div>\n<\/div>\n<div class=\"label\">Contemplative<\/div>\n<\/div>\n<div class=\"positive\">\n<div class=\"label\">Engaged with outside world<\/div>\n<\/div>\n<\/li>\n<li class=\"ng-star-inserted\">\n<div class=\"negative active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-45\">\n<div class=\"value\">49%<\/div>\n<\/div>\n<div class=\"label\">Competitive<\/div>\n<\/div>\n<div class=\"positive\">\n<div class=\"label\">Team working and Trusting<\/div>\n<\/div>\n<\/li>\n<li class=\"ng-star-inserted\">\n<div class=\"negative active\">\n<div class=\"bar ng-star-inserted\" aria-describedby=\"cdk-describedby-message-46\">\n<div class=\"value\">44%<\/div>\n<\/div>\n<div class=\"label\">Laid back and Relaxed<\/div>\n<\/div>\n<div class=\"positive\">\n<div class=\"label\">Easily Stressed and Emotional<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"interpretations interpretations-big5\">\n<h4>Openness to experience describes a dimension of personality that distinguishes imaginative, creative people from down-to-earth, conventional people.<\/h4>\n<div>Your digital footprint suggests that you are aware of your own feelings but don\u2019t get carried away with your imagination either. You might say that you embrace change when it is necessary while still resisting it when you think it is not, and that beauty is important to you, but it\u2019s not everything.<\/div>\n<h4>Conscientiousness concerns the way in which we control, regulate, and direct our impulses.<\/h4>\n<div>Your digital footprint suggests that you are random and fun to be around but can also plan and persist when life requires it. It appears that depending on the situation, you can make quick decisions or deliberate for longer if necessary.<\/div>\n<h4>Extraversion is marked by pronounced engagement with the external world, versus being comfortable with your own company.<\/h4>\n<div>Your digital footprint suggests that you enjoy and actively seek out social occasions, but would say that they\u2019re not everything. You might say that sometimes it is nice to step back for a while and have a quiet night in.<\/div>\n<h4>Agreeableness reflects individual differences in concern with cooperation and social harmony.<\/h4>\n<div>Your digital footprint suggests that you get along well with others, especially once they have proved themselves to be trustworthy. You seem to have a healthy scepticism about others\u2019 motives, but that doesn\u2019t stop you from considering others to be basically honest and decent.<\/div>\n<h4>Neuroticism refers to the tendency to experience negative emotions.<\/h4>\n<div>Your digital footprint suggests that you are generally calm. You come across as someone who can feel emotional or stressed out by some experiences, but your feelings tend to be warranted by the situation.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<h3>Conclusions<\/h3>\n<div class=\"row\">\n<div>Nice to know they think I&#8217;m so young \ud83d\ude42 which probably is why I don&#8217;t get too many funeral adverts \ud83d\ude42<\/div>\n<\/div>\n<div>He suggested also going to<a href=\"https:\/\/myaccount.google.com\/\">\u00a0https:\/\/myaccount.google.com\/ <\/a>to check out what Google knows.<\/div>\n<figure id=\"attachment_18964\" aria-describedby=\"caption-attachment-18964\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/newsite.geoffjones.com\/wp-content\/uploads\/2019\/10\/Screenshot-2019-10-15-at-17.31.13.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18964 size-medium\" src=\"https:\/\/newsite.geoffjones.com\/wp-content\/uploads\/2019\/10\/Screenshot-2019-10-15-at-17.31.13-300x212.png\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/newsite.geoffjones.com\/wp-content\/uploads\/2019\/10\/Screenshot-2019-10-15-at-17.31.13-300x212.png 300w, https:\/\/newsite.geoffjones.com\/wp-content\/uploads\/2019\/10\/Screenshot-2019-10-15-at-17.31.13-1024x722.png 1024w, https:\/\/newsite.geoffjones.com\/wp-content\/uploads\/2019\/10\/Screenshot-2019-10-15-at-17.31.13-768x542.png 768w, https:\/\/newsite.geoffjones.com\/wp-content\/uploads\/2019\/10\/Screenshot-2019-10-15-at-17.31.13.png 1310w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-18964\" class=\"wp-caption-text\">My advertisers!<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Another suggestion was to go too https:\/\/www.facebook.com\/ads\/preferences\u00a0 to see what advertisers are using their data on you for.<\/p>\n<p>An interesting talk.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fun Talk last night was by David Stillwell a Cambridge University Lecturer in Big Data Analytics &amp; Quantitative Social Science and Academic Director of the Psychometrics Centre. Even though it did cost \u00a35 for entry as it was put on by\u00a0 CSAR. Once again I forgot to take my phone so no images of his [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,18,24],"tags":[],"class_list":["post-18961","post","type-post","status-publish","format-standard","hentry","category-cambridge","category-meetings","category-retailing"],"_links":{"self":[{"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=\/wp\/v2\/posts\/18961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18961"}],"version-history":[{"count":0,"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=\/wp\/v2\/posts\/18961\/revisions"}],"wp:attachment":[{"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsite.geoffjones.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}